PRIMA Lighting Catalog 2011

This is the catalog cover which I have designed for PRIMA Lighting www.primalighting.com earlier this year and I got it through the mail today! I have gotten to know Mr. Adam Lee since the first project where he assigned me to redesign PRIMA Lighting's logo and catalog cover for 2010. As the owner of the business, Mr. Lee is a very ambitious individual. He then had a vision of updating PRIMA's identity towards a more green technology driven direction. His company supplies lighting fixtures to a wide array of businesses from hotels, restaurants to corporate offices both nationally and internationally.

The graphic shapes were inspired by one of PRIMA's new lighting fixture.